7 Bulletproof Ways to Promote Your Business on Twitter

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‘I don’t understand Twitter’, ‘It seems to be like a lot of noise’, ‘Twitter isn’t for me. It is younger crowd thing’, ‘No, I don’t use Twitter, it doesn’t really work for my business’ are some of the reasons we’ve heard when asked ‘Do you use Twitter?’

7 Bulletproof Ways to Promote Your Business on Twitter - Yours Socially

These are some shocking answers considering that there are 236 million monthly active users on Twitter. How many people do you have in your database?

In the nutshell, Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

Twitter is unique because in the social media world, it falls into the category of microblogging because of the short, disconnected messages it distributes. Twitter is also incredibly fast and this is why tweets often go viral.

A tweet can cost you a job or a client or make you a celebrity over night.

Although Twitter doesn’t give any guarantees that it will make your business a six figure empire within minutes, it can definitely help you grow your business. However, this is not a quick fix marketing scheme. Twitter is a simple but effort requiring marketing tool.

To make sure your Twitter account makes some impact, you need to grow it. A Twitter account with large following, active presence and awesome design can get you closer to becoming the six figure empire. Let’s have a look How.

1. Before you set up your Twitter account (if you don’t have one) make sure your Twitter-friendly designs are ready such as your profile and cover photos, your little bio and the links you want to display.

Here are a few brilliant examples.

Basic Bananas twitter cover photo

real business twitter account

american express twitter account

So basic but often forgotten, profile and cover images are either pixelated or absent which makes average Twitter users want to click off your profile as soon as possible.

Your Twitter profile is your front porch where your customers, suppliers and partners start their journey of meeting and getting to know you. You want your front doors to be high quality. Your cover images should also represent your brand’s personality and give as much useful information about your business as possible.

You can even display your specials or advertise events on your Twitter cover photo. It is like a giant billboard on your shop’s front wall. Use it.

2. If you take the “social” out of social media, then you’ve lost the point!

Yes, Twitter is another mean of advertising and brand promotion thus many treat it as such. Twitter though won’t help you promote your brand if you are not social on it. It is hard to grow your Twitter community with 2 tweets a month and 1 interaction a week.

Twitter, just like any social media network, feeds on people’s interests – tweeting sales messages won’t get you anywhere.

Listening to your community is equally important as talking to it. When you listen you know what they like and you know what kind of tweets to provide.

For example, people love inspirational quotes. Not all businesses are about inspiration. On Twitter, your brand is a human, not walls and tables. Is there a way to bring inspiration of some sort to your audience?

Yours Socially viral tweet

Sometimes, the inspiration is in shocking figures, outstanding results or new employees.

We shared a quote from Tony Robbins which resonated with over 400 people on Twitter, with 168 people sharing (re-tweeting) the quote and 195 people liking (favoriting) it. All happened within the first few hours.

Being human shouldn’t be hard work; however it often is because businesses often forget that there are also humans on other side of Twitter. Don’t irritate them by constantly asking to buy something – provide something they want.

3. Keep moving forward and keep up the great work is not just a wage wish.

Twitter is populated with businesses, consumers, marketers and even fake profiles. This is why your profile’s number of followers will rise and drop every day, every hour and every minute. It is not much of a problem when you have a few thousands of followers; however it can be frustrating for newcomers.

After months of marketing efforts, you may still see a low follower count on your Twitter profile. It can be disheartening, but you shouldn’t give up, because real success takes time and patience. The key is to be consistent with it and to add your own unique voice and views.

The key is to tweet something of value to your audience. Don’t just tweet in the hope to get a few thousand of followers overnight. Instead, tweet because you are dying to share some awesome content with your readers.

Another useful tip is to find the “tribes” you want to contribute to and find out what hashtags they frequently use.

4. Don’t be afraid to promote others. Re-tweeting and tagging is natural on Twitter and it exposes your brand to the rest of the tweeting community.

Some of the most successful Twitter users out there re-tweet to promote others much more than they promote their own content. This encourages the formation of an engaged audience, and when the time is right, a community that’s ready to listen.

There are people on Twitter who tweet regularly, share and tag day and night and have large following. To market effectively on Twitter, connect with these influencers, share their tweets, reply back to their tweets, and engage with their content.

Moreover, check out who are the followers of these influencers. Are they worth to be following? Should you start a conversation with them? Maybe visit their profile and send a personal message praising their work and introducing yourself?

5. Keep it positive. Although we are often drawn to negative and often shocking news on television, we want to feel good on social media.

everything is awesome

 

Always share and post positive and uplifting content. No need to broadcast about the local shooting unless your prime services include news delivery.

It’s been shown that when you’re happy and humorous on Twitter, you gain more followers than if you keep a negative tone. In fact, its been found that negative connotation Twitter profiles often lose followers quicker than any other profiles.

6. Use hashtags whether you think they are silly or not. 

yours socially social media

Hashtags are searchable making your content foundable. Don’t forget to make the most of the trending hashtags as well – they are displayed on the left side from your Twitter news feeds and are updated every day.

If you’d like to dig into hashtags a little more, there are tools available such as hashtagify.me which allows you to look for relevant to your industry hashtags checking out how popular or unpopular certain hashtags are.There are also little things you can install such as ritetag.com which displays how popular your hashtag is while you are typing it in.

We wouldn’t 100 per cent rely on these tools but they are nice helpers.

You may also tag a brand or a celebrity in order to target a wider audience.

However, please don’t overdo any of that. Very specific hashtags are often never found and too much tagging will probably annoy your community.

Smart marketing in moderation, we say.

7. Plan schedule and hire a community manager. 

How many different hats are you already wearing in your business? Is worrying about Twitter one of them?

While some people prefer to take care of everything in their business others are mastering the art of delegation whether allocating work to their tools or people.

At Yours Socially, we delegate because we are solely focusing on social media instead of worrying about accounting, business planning or human resource – these are the areas for the experts to look after for us.

We delegate our social media work to smart tools as well. Planning and scheduling must be a part of any business enterprise. When it comes to your social media strategy, content and implementation, you need to know why you are doing it, when you are doing, what are you getting out of it and how much it is costing you. This is why, planning ahead is crucial and scheduling is helpful.

CHECK OUT ‘5 Top Social Media Engagement and Automation Myths on Facebook’for more details on scheduling and planning.

When you are planning your tweets, you are already ahead of others. Without a plan you will be wasting hours of your precious time every day trying to come up with new content.

And what happens if you are away for a week or a month or a year? Who’s tweeting for you? Scheduling can resolve this problem. However, it cannot engage with your fans while you are having a business meeting in Hong Kong or on other side of town. Hiring a community manager can often save you a lot of time and money.

CONCLUSION

Twitter is powerful. But with great power comes great responsibility. Make sure your design doesn’t stink, you are trying your best to be genuinely human, you don’t just give it a two weeks go and give up, you happily promote others and connect with your fans tagging and asking questions, you are positive, you utilise hashtags and always plan ahead.

If you take your social media marketing seriously and approach it as you would approach your accounting or business planning, you might see some amazing results which would also cost almost nothing in comparison with many other means of marketing and advertising.

If you feel like talking to someone, don’t hesitate to give us a buzz.

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How to Use Facebook Graph Search For Your Business’ Benefit?

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Facebook Graph Search can be an excellent tool for small and large brands to learn more about Who their Fans are and What other things they like.

This can be a goldmine if you know how to use it. We, at Yours Socially, use Graph Search information to craft advertising messages as well as set up interest targeting (Facebook advertising).

Here is a quick graph search we run when learning Yours Socially audience.

How to Use Facebook Graph Search in Your Business? by Yours Socially

Note that we search it using one of our personal accounts. Moreover, Graph Search is only available to the American profiles so switch your language settings to USA if you are having a UK or AUS right now.

This quick search allows you to see what your audience likes outside of your business Page and also who are the competitors in your space.

Note that Facebook Graph Search is a semantic search engine. That means it tries to give you results related to the context of your search terms. It is pretty amazing, to be honest!

There’s a wealth of information to search for including company names, products or services, hashtags, comments, users, press and reviews. You can do a search on several different options to find out how your competitors are engaging with people. Are they commenting on or liking related posts? Is that interaction done via their page profile or by personal profiles from people within the company?

You can also search people, photos, pages, places, apps and events which give you an amazing overview of your followers and competitors Facebook activities.

How to Use Facebook Graph Search in Your Business? by Yours Socially  check it out

You can research other Pages’ ads content and see how many likes and shares they get.

You can also have a look into your followers’ interests to understand what they enjoy reading on Facebook. These interests might be something for you to produce your content around or perhaps your community manager could engage with people of certain interests. There are endless opportunities once you know what your audience likes and wants.

How to Use Facebook Graph Search in Your Business (especially for your advertising)? by Yours Socially

Same goes for Groups – Graph Search allows you to look into the groups your followers are members of.

It gets more interesting and more detailed. You can search by specific Page’s owners to see what their interests are.

How to Use Facebook Graph Search in Your Business (research)? by Yours Socially

You can also search by age, for example, search for Pages liked by people over the age of 25 who like Key Person of Influence or Pages liked by women, or women who live in Australia, or in Sydney or you could even search for Movies people liked, games they played, etc.

An integral part of your marketing is figuring out what your audience likes, aside from your brand, of course. Thus, knowing that information gives you new ‘excuses’ for engagement that will deeply interest your readers and followers on many fronts.

Armed with that knowledge, you can think of ways to integrate that kind of content in your campaigns. The main idea here is to engage with your customers on their home turf.

Women from Sydney, Australia who like TEDxSydney

As you can see, the opportunities are endless. Each search will give you thousands of results. It is up to you how you ‘attack’ the data and whether you implement it in your strategies or not.

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5 Top Social Media Engagement and Automation Myths on Facebook

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5 Top Social Media Engagement and Automation Myths on Facebook with Yours Socially

Over a number of years of working with social media I’ve noticed that although the industry has moved on to a new level, many business owners are left behind.

This is true due to the frequent industry updates. When you spend as much time on social media as someone like me, social media obsessed (in a good way of course), you start noticing many little things change every day. In fact, on average, Facebook updates something every day; it doesn’t necessarily release it to the public though.

Facebook is constantly testing and trying things – one day you see a new feature which is often gone next day. Thus, I understand why so many business owners are still behind the social media progress. It is truly difficult to keep up with their updates if your job is to grow your business, not spy on Facebook.

This is why today we’ve decided to go over the top 5 common myths around Facebook, in particular regarding engagement and automation. Why? Because these are the topics we get the most questions about and the most engagement with includes your comments, likes and feedback.

MYTH #1: Facebook is not suitable for B2B operators.

 social media discussion on Linkedin conversation on LinkedIn

We’ve published our blog post ‘Which Social Media Channel Suits Your Business?’  a few weeks ago which we distributed through our social media networks.

On LinkedIn, we got particularly many comments on this post because I shared it with a few Groups with astronomical 999,969 members. Of course, my 1,275 connections and 1,381 followers on LinkedIn were fairly helpful too. Apparently, choosing the right network is simply one of the hottest topics.

We decided to share one of the comments with you so you can see that you are not alone. Many, in fact, very many business owners tend to firmly believe that Facebook is for B2C only; that is business to customers’ operators.

There are two problems with this belief. First of all, no business is run without people and it is no longer business to customers space we live in, it is, in fact, people to people. Secondly, businesses are no longer talking at people announcing their products and services but communicating and solving problems instead. It is a both way highway. Your audience is now genuinely expecting you to help them whether it is answering their questions, buying your product or entertaining them with cats’ videos. 

Any business has a person or two behind it, sometimes a large team, sometimes even a few. As an enterprise targeting another enterprise, you are trying to appeal to people because they are the driving force and the decision makers.

The reason why cats’ videos and memes get shared and liked so much is because people come to Facebook to hang out. Sometimes these people happen to run a small business or a global enterprise.

EXAMPLE.

A small example you can probably relate to is one of our clients’ Facebook updates which drove 14 comments within first 10 minutes or so.

We shared an image of a new green Coca Cola can asking followers to share what they thought of the ‘healthy’ option. The news was timely, it was in public interest and it was trending on social media at the moment. Although our client is a financial planner, not a soft drink expert or a personal trainer, they received such great feedback because this is what people were talking about at the moment. Let me add that everyone who commented were within the client’s targeted audience.

Lumix Coca Cola Facebook discussion blog post

This is a good example of people being people who are interested in people’s stuff like current affairs, news, health, wealth, their families etc. That said, we don’t encourage you to share every single news or post something of public interest but contradicting with your brand. Keep your content relevant but allow yourself to be a human.

MYTH#2: Conservative brands play conservative on Facebook.  

5 Top Social Media Engagement and Automation Myths on Facebook

This is particularly common among financial planners, mortgage brokers, law firm and sometimes builders. This is so common because these are generally perceived as ‘conservative’ and ‘serious’ industries only talking about ‘serious stuff’.

Guess what, readers often get bored of this ‘serious’ content and they don’t want to know the latest accounting updates (unless you are an accounting updates publisher) but they want final results. This is important!

It comes as a surprise to many; however think about your own behavior. When you are accessing your website back end to publish a blog post or check your analytics, do you really care about all the fascinating technical processes that support your website? Do you really want to know what piece of code went were to make your website work? No, not really. What you want is the end result – the well-functioning website converting your visitors into your customers. Am I right? Or am I right? :)

Moreover, while everyone else is thinking that ‘serious’ is the way to be, you have a competitive advantage of being different.

Don’t get me wrong, we are not trying to persuade you to be outrageous or post endless cats videos. However, we encourage you to think outside the box. In order to do so you need to have a very clear image of your target audience whenever crafting your social media messages. Know what they like, what they are passionate about and what problems they have. If you are the ‘go-to’ Facebook source you are sharing content outside of your business’ box.

MYTH#3: Scheduling updates is anti-human.

YTH#3: Scheduling updates is anti-human.

Social media automation has been under a lot of scrutiny since the beginning of automation. Yes, we get it, getting your computer to post updates for you seems to be soul-less; however it depends on how smart, or not, you are using your automation tools. Believe it or not, there is nothing wrong with getting your Facebook posts serviced to your audience in the time they want to see them.

If you have a few clones of yourself and can reply to all your incoming emails, craft your social media messages, answer phone calls, update your website, send newsletters and write business proposal at the same time then stop reading now – you probably don’t need to automate anything.

For the rest of us, we need to be very careful with our time and energy – we live every single day only once.

Automating social media is just one of your marketing tools. You need to put your ‘human’ into your content that you are posting on social media. Getting your computer to send it live is similar to using your voice mail. Thus, there is nothing anti-human in scheduling your posts.

That said, you need a human to do human tasks on social media such as engage, communicate and of course observe. Automation is anti-human only because humans shouldn’t be posting if machines can. Humans should interact and create stories.

MYTH#4: Paying for LIKEs is a waste of money. 

MYTH#4: Paying for LIKEs is a waste of money.

This is another misunderstood social media beast. Paying for fake accounts to like your Page IS a waste of money; however paying to Facebook to show your Page to highly targeted audience is gold.

Facebook advertising is segmented into a number of opportunities, one of which is Page Promotion or so known paying for likes. Facebook has been out there collecting data on all their users (we are talking billions) which they now sell to businesses through Facebook advertising. Imagine, you had your owe database of 3 billion people. Imagined? Well, this is Facebook’s database and they are allowing you to tap into it for a very small price (in comparison with traditional advertising).

MYTH#5 Posting on Facebook will make hundreds of people flock to your business. 

MYTH#5 Posting on Facebook will make hundreds of people flock to your business.

Although incredibly effective, Facebook, just like any other form of marketing, requires strategy. Random posting won’t get you anywhere. Your strategy must at least include your target audience, your content themes, all the activities planned out in advance, community management and advertising.

Facebook is not a charity organisation but a very successful business. They make money of advertising – this is why they often don’t even show your posts to all your audience, but only a portion of your readership.

From time to time, Facebook cleans up its Pages and removes likes from inactive business pages. Moreover, if you only visit your business Page once a week to post an image-free boring sales message, Facebook probably won’t show it to anyone.

CONCLUSION.

  • Drop the B2C and B2B concepts; we live in the P2P world where people operate businesses, not other way round. Craft your Facebook messages accordingly.
  • If conservative is your preferred tone of voice on Facebook its fine; however it might perform a little worse than other more lively brands so just beware of it.
  • Automation is not a dirty secret. Everyone is doing it. Nothing is wrong with it. All you need to do is to put your mind into it. That said, always have your community manager handy – automation is only one step in your Facebook marketing strategy.
  • Facebook likes advertising is incredibly effective. But don’t confuse it with buying fake social media accounts’ likes – they are useless because you cannot interact with them. Facebook likes growth, on the contrary, allows you to build relevant and active community around your brand.
  • Facebook marketing is not a magic pill or a quick fix. Just like your email marketing, traditional advertising or even networking, Facebook requires consistent effort and time.

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