What Are The Most Effective Ways of Using Facebook for Business?

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Just a few weeks back we were invited to talk about the 5 keys to attracting more fans on social media at the first “Leaders In Heels: Creating Brand Awareness Online” workshop.

The presentation went on for about 10 minutes, followed by half an hour of questions from the hungry audience. We really enjoyed the panel! Some questions were particularly challenging, others entertaining and many were very interesting.

Out of 170 ladies (and a few gents) registered we had about 90 business owners turning up on a rainy night in Sydney. Well done, everyone!

anna speaking at leaders in heels

A few days after the event, once images made their way to the social media, we had a few people asking us more and more social media questions; so we decided to go SOCIAL posting the #ASKANNA update on our Facebook Page and a few other community Pages we like to hang out at. The respond was overwhelming!

This is why we decided to share a few awesome questions with you, trying our best answering them.

“Who are some great examples of social media excellence and why?”

Great question indeed! In fact, we find it inspirational and helpful to watch well performing social media accounts in order to come up with your own awesome stuff. Led by example, I say! :)

There are a few Facebook Page, Instagram accounts, Twitter campaigns and Pinterest Boards we admire; however we will share one today. Red Bull is one of the awesome examples of creating content FOR consumers. Less ‘Buy me!’ and more Engagement, Entertaining, Visual, Valuable and Shareable stuff.

The main take away from this is try your best to create content not about your business, product, service or persona but about what YOUR readers are interested in.

stay dirty - Re Bull Facebook example - Yours Socially

“What are the most effective ways of using Facebook for business, without having to pay huge amounts of money for boosting posts? At the moment I only have a personal account and I’m active in relevant groups.” 

Love this question! This is something we get asked a lot particularly in the times of the Facebook scare.

If you are running a business, it is recommended to start a Facebook Business Page even if your business is you. There are more features and possibilities once you cross it to the Business side.

Facebook advertising is one of the most effective ways of using Facebook without having to pay huge amounts of money. Facebook advertising is way cheaper than traditional advertising. Facebook owns an incredibly targeted and diversified database of over 1 billion people. All you need to do is to identify your target market and start creating awesome content for them. Facebook will show it to the right people at the right time.

A quick note, posts boosting is only effective when a post you are boosting is already performing pretty well. We often boost posts when/if we want to get more eye balls on particular content. Otherwise, stick with growing your community (Likes) and bringing your community back to your website (Conversions).

“Do I have to come up with different content for my Facebook Page? Right now, I usually post my Instagram and blog posts to my Facebook page. Is that too repetitive? Or too much overlap?”

Awesome! This is another super common question we get which we love talking about as well. Basically, there are two major answers to this.

First, sharing similar content across all your social media channels is definitely a good idea as you’d want to appear consistent across all your channels of distributions.

However, and this is our second point, each social media channel (aka Facebook, Twitter, LinkedIn, Instagram, etc) is different from one another, thus we recommend you optimise your message and images, or simply change them accordingly, just a little bit.

For example, sharing your blog posts on Facebook, Instagram and LinkedIn is great and please do more of that. However, you’d want to change your status update for each channel making it more conversational for Facebook, a little more professional for LinkedIn, super visual for Instagram, etc.

Moreover, you won’t need a link for your Instagram update as links simply don’t work there; thus you’d really want to think how to share your blog posts on Instagram effectively. In other words, try to fit your content within each social media channel you are on.

Can we talk about growing your follower count on a platform like Instagram? How much does using hashtags really work to expand your reach.

Sure thing! This is something people often forget and sometimes misunderstand which is fine. Let’s dig into it.

Hashtags (or symbol #) placed in front of (key-)words makes these words searchable, or foundable, really. This means that if you don’t have any hashtags your content won’t be found. That’s true simply because we tried posting with and without the magical #’s observing very different results.

When people visit Instagram, they type in #fashion or #socialmedia or #business and browse the avalanche of content. If you are not using any general (your industry related and none branded) hashtags with your updates, your content simply won’t appear in front of hungry browsers.

Thank you everyone for your awesome time with us at the workshop and online. We enjoyed talking to you and truly hoping that our answers were helpful. However, if you still have any questions at all, please email us at anna@yourssocially.com.au or get in touch online – we love tweeting and are on Facebook pretty much all the time. Happy social media marketing, everyone!

– Yours Socially :)

P.S. Check out our recent video – the 5 ninja social media content tips from Anna & Franziska (from Basic Bananas). You better be making notes!

Social Media chat with Franziska from Basic Bananas

7 Bulletproof Ways to Promote Your Business on Twitter

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‘I don’t understand Twitter’, ‘It seems to be like a lot of noise’, ‘Twitter isn’t for me. It is younger crowd thing’, ‘No, I don’t use Twitter, it doesn’t really work for my business’ are some of the reasons we’ve heard when asked ‘Do you use Twitter?’

7 Bulletproof Ways to Promote Your Business on Twitter - Yours Socially

These are some shocking answers considering that there are 236 million monthly active users on Twitter. How many people do you have in your database?

In the nutshell, Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

Twitter is unique because in the social media world, it falls into the category of microblogging because of the short, disconnected messages it distributes. Twitter is also incredibly fast and this is why tweets often go viral.

A tweet can cost you a job or a client or make you a celebrity over night.

Although Twitter doesn’t give any guarantees that it will make your business a six figure empire within minutes, it can definitely help you grow your business. However, this is not a quick fix marketing scheme. Twitter is a simple but effort requiring marketing tool.

To make sure your Twitter account makes some impact, you need to grow it. A Twitter account with large following, active presence and awesome design can get you closer to becoming the six figure empire. Let’s have a look How.

1. Before you set up your Twitter account (if you don’t have one) make sure your Twitter-friendly designs are ready such as your profile and cover photos, your little bio and the links you want to display.

Here are a few brilliant examples.

Basic Bananas twitter cover photo

real business twitter account

american express twitter account

So basic but often forgotten, profile and cover images are either pixelated or absent which makes average Twitter users want to click off your profile as soon as possible.

Your Twitter profile is your front porch where your customers, suppliers and partners start their journey of meeting and getting to know you. You want your front doors to be high quality. Your cover images should also represent your brand’s personality and give as much useful information about your business as possible.

You can even display your specials or advertise events on your Twitter cover photo. It is like a giant billboard on your shop’s front wall. Use it.

2. If you take the “social” out of social media, then you’ve lost the point!

Yes, Twitter is another mean of advertising and brand promotion thus many treat it as such. Twitter though won’t help you promote your brand if you are not social on it. It is hard to grow your Twitter community with 2 tweets a month and 1 interaction a week.

Twitter, just like any social media network, feeds on people’s interests – tweeting sales messages won’t get you anywhere.

Listening to your community is equally important as talking to it. When you listen you know what they like and you know what kind of tweets to provide.

For example, people love inspirational quotes. Not all businesses are about inspiration. On Twitter, your brand is a human, not walls and tables. Is there a way to bring inspiration of some sort to your audience?

Yours Socially viral tweet

Sometimes, the inspiration is in shocking figures, outstanding results or new employees.

We shared a quote from Tony Robbins which resonated with over 400 people on Twitter, with 168 people sharing (re-tweeting) the quote and 195 people liking (favoriting) it. All happened within the first few hours.

Being human shouldn’t be hard work; however it often is because businesses often forget that there are also humans on other side of Twitter. Don’t irritate them by constantly asking to buy something – provide something they want.

3. Keep moving forward and keep up the great work is not just a wage wish.

Twitter is populated with businesses, consumers, marketers and even fake profiles. This is why your profile’s number of followers will rise and drop every day, every hour and every minute. It is not much of a problem when you have a few thousands of followers; however it can be frustrating for newcomers.

After months of marketing efforts, you may still see a low follower count on your Twitter profile. It can be disheartening, but you shouldn’t give up, because real success takes time and patience. The key is to be consistent with it and to add your own unique voice and views.

The key is to tweet something of value to your audience. Don’t just tweet in the hope to get a few thousand of followers overnight. Instead, tweet because you are dying to share some awesome content with your readers.

Another useful tip is to find the “tribes” you want to contribute to and find out what hashtags they frequently use.

4. Don’t be afraid to promote others. Re-tweeting and tagging is natural on Twitter and it exposes your brand to the rest of the tweeting community.

Some of the most successful Twitter users out there re-tweet to promote others much more than they promote their own content. This encourages the formation of an engaged audience, and when the time is right, a community that’s ready to listen.

There are people on Twitter who tweet regularly, share and tag day and night and have large following. To market effectively on Twitter, connect with these influencers, share their tweets, reply back to their tweets, and engage with their content.

Moreover, check out who are the followers of these influencers. Are they worth to be following? Should you start a conversation with them? Maybe visit their profile and send a personal message praising their work and introducing yourself?

5. Keep it positive. Although we are often drawn to negative and often shocking news on television, we want to feel good on social media.

everything is awesome

 

Always share and post positive and uplifting content. No need to broadcast about the local shooting unless your prime services include news delivery.

It’s been shown that when you’re happy and humorous on Twitter, you gain more followers than if you keep a negative tone. In fact, its been found that negative connotation Twitter profiles often lose followers quicker than any other profiles.

6. Use hashtags whether you think they are silly or not. 

yours socially social media

Hashtags are searchable making your content foundable. Don’t forget to make the most of the trending hashtags as well – they are displayed on the left side from your Twitter news feeds and are updated every day.

If you’d like to dig into hashtags a little more, there are tools available such as hashtagify.me which allows you to look for relevant to your industry hashtags checking out how popular or unpopular certain hashtags are.There are also little things you can install such as ritetag.com which displays how popular your hashtag is while you are typing it in.

We wouldn’t 100 per cent rely on these tools but they are nice helpers.

You may also tag a brand or a celebrity in order to target a wider audience.

However, please don’t overdo any of that. Very specific hashtags are often never found and too much tagging will probably annoy your community.

Smart marketing in moderation, we say.

7. Plan schedule and hire a community manager. 

How many different hats are you already wearing in your business? Is worrying about Twitter one of them?

While some people prefer to take care of everything in their business others are mastering the art of delegation whether allocating work to their tools or people.

At Yours Socially, we delegate because we are solely focusing on social media instead of worrying about accounting, business planning or human resource – these are the areas for the experts to look after for us.

We delegate our social media work to smart tools as well. Planning and scheduling must be a part of any business enterprise. When it comes to your social media strategy, content and implementation, you need to know why you are doing it, when you are doing, what are you getting out of it and how much it is costing you. This is why, planning ahead is crucial and scheduling is helpful.

CHECK OUT ‘5 Top Social Media Engagement and Automation Myths on Facebook’for more details on scheduling and planning.

When you are planning your tweets, you are already ahead of others. Without a plan you will be wasting hours of your precious time every day trying to come up with new content.

And what happens if you are away for a week or a month or a year? Who’s tweeting for you? Scheduling can resolve this problem. However, it cannot engage with your fans while you are having a business meeting in Hong Kong or on other side of town. Hiring a community manager can often save you a lot of time and money.

CONCLUSION

Twitter is powerful. But with great power comes great responsibility. Make sure your design doesn’t stink, you are trying your best to be genuinely human, you don’t just give it a two weeks go and give up, you happily promote others and connect with your fans tagging and asking questions, you are positive, you utilise hashtags and always plan ahead.

If you take your social media marketing seriously and approach it as you would approach your accounting or business planning, you might see some amazing results which would also cost almost nothing in comparison with many other means of marketing and advertising.

If you feel like talking to someone, don’t hesitate to give us a buzz.

join us on Facebook - yours socially

How to Use Facebook Graph Search For Your Business’ Benefit?

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Facebook Graph Search can be an excellent tool for small and large brands to learn more about Who their Fans are and What other things they like.

This can be a goldmine if you know how to use it. We, at Yours Socially, use Graph Search information to craft advertising messages as well as set up interest targeting (Facebook advertising).

Here is a quick graph search we run when learning Yours Socially audience.

How to Use Facebook Graph Search in Your Business? by Yours Socially

Note that we search it using one of our personal accounts. Moreover, Graph Search is only available to the American profiles so switch your language settings to USA if you are having a UK or AUS right now.

This quick search allows you to see what your audience likes outside of your business Page and also who are the competitors in your space.

Note that Facebook Graph Search is a semantic search engine. That means it tries to give you results related to the context of your search terms. It is pretty amazing, to be honest!

There’s a wealth of information to search for including company names, products or services, hashtags, comments, users, press and reviews. You can do a search on several different options to find out how your competitors are engaging with people. Are they commenting on or liking related posts? Is that interaction done via their page profile or by personal profiles from people within the company?

You can also search people, photos, pages, places, apps and events which give you an amazing overview of your followers and competitors Facebook activities.

How to Use Facebook Graph Search in Your Business? by Yours Socially  check it out

You can research other Pages’ ads content and see how many likes and shares they get.

You can also have a look into your followers’ interests to understand what they enjoy reading on Facebook. These interests might be something for you to produce your content around or perhaps your community manager could engage with people of certain interests. There are endless opportunities once you know what your audience likes and wants.

How to Use Facebook Graph Search in Your Business (especially for your advertising)? by Yours Socially

Same goes for Groups – Graph Search allows you to look into the groups your followers are members of.

It gets more interesting and more detailed. You can search by specific Page’s owners to see what their interests are.

How to Use Facebook Graph Search in Your Business (research)? by Yours Socially

You can also search by age, for example, search for Pages liked by people over the age of 25 who like Key Person of Influence or Pages liked by women, or women who live in Australia, or in Sydney or you could even search for Movies people liked, games they played, etc.

An integral part of your marketing is figuring out what your audience likes, aside from your brand, of course. Thus, knowing that information gives you new ‘excuses’ for engagement that will deeply interest your readers and followers on many fronts.

Armed with that knowledge, you can think of ways to integrate that kind of content in your campaigns. The main idea here is to engage with your customers on their home turf.

Women from Sydney, Australia who like TEDxSydney

As you can see, the opportunities are endless. Each search will give you thousands of results. It is up to you how you ‘attack’ the data and whether you implement it in your strategies or not.

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