What Are The Most Effective Ways of Using Facebook for Business?

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Just a few weeks back we were invited to talk about the 5 keys to attracting more fans on social media at the first “Leaders In Heels: Creating Brand Awareness Online” workshop.

The presentation went on for about 10 minutes, followed by half an hour of questions from the hungry audience. We really enjoyed the panel! Some questions were particularly challenging, others entertaining and many were very interesting.

Out of 170 ladies (and a few gents) registered we had about 90 business owners turning up on a rainy night in Sydney. Well done, everyone!

anna speaking at leaders in heels

A few days after the event, once images made their way to the social media, we had a few people asking us more and more social media questions; so we decided to go SOCIAL posting the #ASKANNA update on our Facebook Page and a few other community Pages we like to hang out at. The respond was overwhelming!

This is why we decided to share a few awesome questions with you, trying our best answering them.

“Who are some great examples of social media excellence and why?”

Great question indeed! In fact, we find it inspirational and helpful to watch well performing social media accounts in order to come up with your own awesome stuff. Led by example, I say! :)

There are a few Facebook Page, Instagram accounts, Twitter campaigns and Pinterest Boards we admire; however we will share one today. Red Bull is one of the awesome examples of creating content FOR consumers. Less ‘Buy me!’ and more Engagement, Entertaining, Visual, Valuable and Shareable stuff.

The main take away from this is try your best to create content not about your business, product, service or persona but about what YOUR readers are interested in.

stay dirty - Re Bull Facebook example - Yours Socially

“What are the most effective ways of using Facebook for business, without having to pay huge amounts of money for boosting posts? At the moment I only have a personal account and I’m active in relevant groups.” 

Love this question! This is something we get asked a lot particularly in the times of the Facebook scare.

If you are running a business, it is recommended to start a Facebook Business Page even if your business is you. There are more features and possibilities once you cross it to the Business side.

Facebook advertising is one of the most effective ways of using Facebook without having to pay huge amounts of money. Facebook advertising is way cheaper than traditional advertising. Facebook owns an incredibly targeted and diversified database of over 1 billion people. All you need to do is to identify your target market and start creating awesome content for them. Facebook will show it to the right people at the right time.

A quick note, posts boosting is only effective when a post you are boosting is already performing pretty well. We often boost posts when/if we want to get more eye balls on particular content. Otherwise, stick with growing your community (Likes) and bringing your community back to your website (Conversions).

“Do I have to come up with different content for my Facebook Page? Right now, I usually post my Instagram and blog posts to my Facebook page. Is that too repetitive? Or too much overlap?”

Awesome! This is another super common question we get which we love talking about as well. Basically, there are two major answers to this.

First, sharing similar content across all your social media channels is definitely a good idea as you’d want to appear consistent across all your channels of distributions.

However, and this is our second point, each social media channel (aka Facebook, Twitter, LinkedIn, Instagram, etc) is different from one another, thus we recommend you optimise your message and images, or simply change them accordingly, just a little bit.

For example, sharing your blog posts on Facebook, Instagram and LinkedIn is great and please do more of that. However, you’d want to change your status update for each channel making it more conversational for Facebook, a little more professional for LinkedIn, super visual for Instagram, etc.

Moreover, you won’t need a link for your Instagram update as links simply don’t work there; thus you’d really want to think how to share your blog posts on Instagram effectively. In other words, try to fit your content within each social media channel you are on.

Can we talk about growing your follower count on a platform like Instagram? How much does using hashtags really work to expand your reach.

Sure thing! This is something people often forget and sometimes misunderstand which is fine. Let’s dig into it.

Hashtags (or symbol #) placed in front of (key-)words makes these words searchable, or foundable, really. This means that if you don’t have any hashtags your content won’t be found. That’s true simply because we tried posting with and without the magical #’s observing very different results.

When people visit Instagram, they type in #fashion or #socialmedia or #business and browse the avalanche of content. If you are not using any general (your industry related and none branded) hashtags with your updates, your content simply won’t appear in front of hungry browsers.

Thank you everyone for your awesome time with us at the workshop and online. We enjoyed talking to you and truly hoping that our answers were helpful. However, if you still have any questions at all, please email us at anna@yourssocially.com.au or get in touch online – we love tweeting and are on Facebook pretty much all the time. Happy social media marketing, everyone!

– Yours Socially :)

P.S. Check out our recent video – the 5 ninja social media content tips from Anna & Franziska (from Basic Bananas). You better be making notes!

Social Media chat with Franziska from Basic Bananas

5 Keys to Attracting More Fans on Social Media Than Oprah

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Creating irresistible content on social media is often a challenging process for all sorts of businesses out there.

We’ve been strategizing, producing, publishing, monitoring and measuring content on social media for long enough to find our golden goose which is now producing priceless golden eggs – fabulous social media content.

Awesome social media content is awesome because it is planned, consistent and relevant. However, we went beyond that and found 5 keys to attracting more fans on social media than Oprah.  

We have nothing to hide and want to share our findings with you so you can utilise powerful social media content in your digital marketing strategies.

Be Engaging! 

The influential role of emotion in consumer behavior is well documented. Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content. However the engaging content is what making the purchasers make a purchase.

Make people feel positive, happy, maybe a little shocked, fun, intrigued, curious, etc.

CASE STUDY:  

5 Keys to Attracting More Fans on Social Media Than Oprah - real business - client

5 Keys to Attracting More Fans on Social Media Than Oprah - lumix women - client - yours socially

Although business coaching and personal finance planning have nothing to do with the movie ‘Shallow Hall’ or tax increase on bananas in Australia, these are two curious pieces of content that generate a lot of engagement because these are the topics human beings are interested in. And they are engaging no doubt!

Be Entertaining! 

This is a great opportunity to introduce humor to your social media content strategy. Although sometimes businesses are unsure how entertaining they should be, finding your perfect balance isn’t very hard.

If you are starting up your social media activity or looking to update the current strategy, make humor one of your themes; and compose at least one entertaining and funny piece of content a week (or in two weeks).

Videos also drive a lot of engagement but must be short and relevant. Cupcakes are one of the most shared and engaged with bits of content on the internet, as well as cats. Whether you are creating content about cats, cupcakes, cloud computing or all three, your focus should be to remember the audience understand what is important to them and if they engage with you, respond… no one likes to be ignored!

By the way, according to research conducted by the British mobile network Three, more than 350,000 cat owners have created an account for their pet on Facebook, Twitter, or other social networks. Any of your customers are among these digital pet owners?

And finally, apps and games are HOT!

 EXAMPLE:  

5 Keys to Attracting More Fans on Social Media Than Oprah - yours socially

5 Keys to Attracting More Fans on Social Media Than Oprah - Lumix Women - Yours Socially client

Be Visual! 

Here, at Yours Socially, we are very proud of our high quality content. We try our best to bring the feel and the look of expensive brands to the smaller size businesses making them look irresistible.

We are not tired of reminding how important it is to source high resolution images, use simple, beautiful and standing out pictures. And, of course, tailor your images to all your networks. There is no one fit all approach in social media either!

CASE STUDY:  

5 Keys to Attracting More Fans on Social Media Than Oprah - lumix women - yours socially client Facebook image sample

5 Keys to Attracting More Fans on Social Media Than Oprah - All The Wild Roses - Yours Socially client

5 Keys to Attracting More Fans on Social Media Than Oprah - Don't do like this

A few simple examples above illustrate what we mean by good quality images. Apart from the message you are trying to convey, please keep your pictures large, crisp and top notch, basically.

Be Valuable! 

Being valuable means being helpful, useful, educational and being the go-to source. Who wouldn’t want this?! No one is born into being an authority (unless you are a Lion King) but can become one.

Crafting your content so that it adds value to your community’s lives is another crucial element of creating amazing social media content.

CASE STUDY:

5 Keys to Attracting More Fans on Social Media Than Oprah - yours socially client

When you receive a ‘thank you note’ for the content you shared you know you’ve nailed it.

Be Shareable! 

All of the above, when come together, make your content shareable.

There are generally 2 reasons why people share something on social media:

  • When bumping into an awesome piece of content they like they often feel and think ‘Shoot! I wish I came up with it!
  • We often want to look a little better, taller, brighter, smarter, etc… thus we share content on social media we believe helps us look the way we want.

The digital world is continuously changing. We keep our eye balls on the updates and a finger on the pulse testing and trying while maintaining awesome clients’ online profiles. All our content production work is based on a tailored for each client’s strategy.

However, the 5 keys of social media content success is something we’ve noticed reappearing again and again. We must be doing something right! And we know we do because we are a little social media obsessed.

7 Bulletproof Ways to Promote Your Business on Twitter

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‘I don’t understand Twitter’, ‘It seems to be like a lot of noise’, ‘Twitter isn’t for me. It is younger crowd thing’, ‘No, I don’t use Twitter, it doesn’t really work for my business’ are some of the reasons we’ve heard when asked ‘Do you use Twitter?’

7 Bulletproof Ways to Promote Your Business on Twitter - Yours Socially

These are some shocking answers considering that there are 236 million monthly active users on Twitter. How many people do you have in your database?

In the nutshell, Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

Twitter is unique because in the social media world, it falls into the category of microblogging because of the short, disconnected messages it distributes. Twitter is also incredibly fast and this is why tweets often go viral.

A tweet can cost you a job or a client or make you a celebrity over night.

Although Twitter doesn’t give any guarantees that it will make your business a six figure empire within minutes, it can definitely help you grow your business. However, this is not a quick fix marketing scheme. Twitter is a simple but effort requiring marketing tool.

To make sure your Twitter account makes some impact, you need to grow it. A Twitter account with large following, active presence and awesome design can get you closer to becoming the six figure empire. Let’s have a look How.

1. Before you set up your Twitter account (if you don’t have one) make sure your Twitter-friendly designs are ready such as your profile and cover photos, your little bio and the links you want to display.

Here are a few brilliant examples.

Basic Bananas twitter cover photo

real business twitter account

american express twitter account

So basic but often forgotten, profile and cover images are either pixelated or absent which makes average Twitter users want to click off your profile as soon as possible.

Your Twitter profile is your front porch where your customers, suppliers and partners start their journey of meeting and getting to know you. You want your front doors to be high quality. Your cover images should also represent your brand’s personality and give as much useful information about your business as possible.

You can even display your specials or advertise events on your Twitter cover photo. It is like a giant billboard on your shop’s front wall. Use it.

2. If you take the “social” out of social media, then you’ve lost the point!

Yes, Twitter is another mean of advertising and brand promotion thus many treat it as such. Twitter though won’t help you promote your brand if you are not social on it. It is hard to grow your Twitter community with 2 tweets a month and 1 interaction a week.

Twitter, just like any social media network, feeds on people’s interests – tweeting sales messages won’t get you anywhere.

Listening to your community is equally important as talking to it. When you listen you know what they like and you know what kind of tweets to provide.

For example, people love inspirational quotes. Not all businesses are about inspiration. On Twitter, your brand is a human, not walls and tables. Is there a way to bring inspiration of some sort to your audience?

Yours Socially viral tweet

Sometimes, the inspiration is in shocking figures, outstanding results or new employees.

We shared a quote from Tony Robbins which resonated with over 400 people on Twitter, with 168 people sharing (re-tweeting) the quote and 195 people liking (favoriting) it. All happened within the first few hours.

Being human shouldn’t be hard work; however it often is because businesses often forget that there are also humans on other side of Twitter. Don’t irritate them by constantly asking to buy something – provide something they want.

3. Keep moving forward and keep up the great work is not just a wage wish.

Twitter is populated with businesses, consumers, marketers and even fake profiles. This is why your profile’s number of followers will rise and drop every day, every hour and every minute. It is not much of a problem when you have a few thousands of followers; however it can be frustrating for newcomers.

After months of marketing efforts, you may still see a low follower count on your Twitter profile. It can be disheartening, but you shouldn’t give up, because real success takes time and patience. The key is to be consistent with it and to add your own unique voice and views.

The key is to tweet something of value to your audience. Don’t just tweet in the hope to get a few thousand of followers overnight. Instead, tweet because you are dying to share some awesome content with your readers.

Another useful tip is to find the “tribes” you want to contribute to and find out what hashtags they frequently use.

4. Don’t be afraid to promote others. Re-tweeting and tagging is natural on Twitter and it exposes your brand to the rest of the tweeting community.

Some of the most successful Twitter users out there re-tweet to promote others much more than they promote their own content. This encourages the formation of an engaged audience, and when the time is right, a community that’s ready to listen.

There are people on Twitter who tweet regularly, share and tag day and night and have large following. To market effectively on Twitter, connect with these influencers, share their tweets, reply back to their tweets, and engage with their content.

Moreover, check out who are the followers of these influencers. Are they worth to be following? Should you start a conversation with them? Maybe visit their profile and send a personal message praising their work and introducing yourself?

5. Keep it positive. Although we are often drawn to negative and often shocking news on television, we want to feel good on social media.

everything is awesome

 

Always share and post positive and uplifting content. No need to broadcast about the local shooting unless your prime services include news delivery.

It’s been shown that when you’re happy and humorous on Twitter, you gain more followers than if you keep a negative tone. In fact, its been found that negative connotation Twitter profiles often lose followers quicker than any other profiles.

6. Use hashtags whether you think they are silly or not. 

yours socially social media

Hashtags are searchable making your content foundable. Don’t forget to make the most of the trending hashtags as well – they are displayed on the left side from your Twitter news feeds and are updated every day.

If you’d like to dig into hashtags a little more, there are tools available such as hashtagify.me which allows you to look for relevant to your industry hashtags checking out how popular or unpopular certain hashtags are.There are also little things you can install such as ritetag.com which displays how popular your hashtag is while you are typing it in.

We wouldn’t 100 per cent rely on these tools but they are nice helpers.

You may also tag a brand or a celebrity in order to target a wider audience.

However, please don’t overdo any of that. Very specific hashtags are often never found and too much tagging will probably annoy your community.

Smart marketing in moderation, we say.

7. Plan schedule and hire a community manager. 

How many different hats are you already wearing in your business? Is worrying about Twitter one of them?

While some people prefer to take care of everything in their business others are mastering the art of delegation whether allocating work to their tools or people.

At Yours Socially, we delegate because we are solely focusing on social media instead of worrying about accounting, business planning or human resource – these are the areas for the experts to look after for us.

We delegate our social media work to smart tools as well. Planning and scheduling must be a part of any business enterprise. When it comes to your social media strategy, content and implementation, you need to know why you are doing it, when you are doing, what are you getting out of it and how much it is costing you. This is why, planning ahead is crucial and scheduling is helpful.

CHECK OUT ‘5 Top Social Media Engagement and Automation Myths on Facebook’for more details on scheduling and planning.

When you are planning your tweets, you are already ahead of others. Without a plan you will be wasting hours of your precious time every day trying to come up with new content.

And what happens if you are away for a week or a month or a year? Who’s tweeting for you? Scheduling can resolve this problem. However, it cannot engage with your fans while you are having a business meeting in Hong Kong or on other side of town. Hiring a community manager can often save you a lot of time and money.

CONCLUSION

Twitter is powerful. But with great power comes great responsibility. Make sure your design doesn’t stink, you are trying your best to be genuinely human, you don’t just give it a two weeks go and give up, you happily promote others and connect with your fans tagging and asking questions, you are positive, you utilise hashtags and always plan ahead.

If you take your social media marketing seriously and approach it as you would approach your accounting or business planning, you might see some amazing results which would also cost almost nothing in comparison with many other means of marketing and advertising.

If you feel like talking to someone, don’t hesitate to give us a buzz.

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