Creating irresistible content on social media is often a challenging process for all sorts of businesses out there.
We’ve been strategizing, producing, publishing, monitoring and measuring content on social media for long enough to find our golden goose which is now producing priceless golden eggs – fabulous social media content.
Awesome social media content is awesome because it is planned, consistent and relevant. However, we went beyond that and found 5 keys to attracting more fans on social media than Oprah.
We have nothing to hide and want to share our findings with you so you can utilise powerful social media content in your digital marketing strategies.
The influential role of emotion in consumer behavior is well documented. Advertising research reveals that emotional response to an ad has far greater influence on a consumer’s reported intent to buy a product than does the ad’s content. However the engaging content is what making the purchasers make a purchase.
Make people feel positive, happy, maybe a little shocked, fun, intrigued, curious, etc.
Although business coaching and personal finance planning have nothing to do with the movie ‘Shallow Hall’ or tax increase on bananas in Australia, these are two curious pieces of content that generate a lot of engagement because these are the topics human beings are interested in. And they are engaging no doubt!
This is a great opportunity to introduce humor to your social media content strategy. Although sometimes businesses are unsure how entertaining they should be, finding your perfect balance isn’t very hard.
If you are starting up your social media activity or looking to update the current strategy, make humor one of your themes; and compose at least one entertaining and funny piece of content a week (or in two weeks).
Videos also drive a lot of engagement but must be short and relevant. Cupcakes are one of the most shared and engaged with bits of content on the internet, as well as cats. Whether you are creating content about cats, cupcakes, cloud computing or all three, your focus should be to remember the audience understand what is important to them and if they engage with you, respond… no one likes to be ignored!
By the way, according to research conducted by the British mobile network Three, more than 350,000 cat owners have created an account for their pet on Facebook, Twitter, or other social networks. Any of your customers are among these digital pet owners?
And finally, apps and games are HOT!
Here, at Yours Socially, we are very proud of our high quality content. We try our best to bring the feel and the look of expensive brands to the smaller size businesses making them look irresistible.
We are not tired of reminding how important it is to source high resolution images, use simple, beautiful and standing out pictures. And, of course, tailor your images to all your networks. There is no one fit all approach in social media either!
A few simple examples above illustrate what we mean by good quality images. Apart from the message you are trying to convey, please keep your pictures large, crisp and top notch, basically.
Being valuable means being helpful, useful, educational and being the go-to source. Who wouldn’t want this?! No one is born into being an authority (unless you are a Lion King) but can become one.
Crafting your content so that it adds value to your community’s lives is another crucial element of creating amazing social media content.
When you receive a ‘thank you note’ for the content you shared you know you’ve nailed it.
All of the above, when come together, make your content shareable.
There are generally 2 reasons why people share something on social media:
- When bumping into an awesome piece of content they like they often feel and think ‘Shoot! I wish I came up with it!‘
- We often want to look a little better, taller, brighter, smarter, etc… thus we share content on social media we believe helps us look the way we want.
The digital world is continuously changing. We keep our eye balls on the updates and a finger on the pulse testing and trying while maintaining awesome clients’ online profiles. All our content production work is based on a tailored for each client’s strategy.
However, the 5 keys of social media content success is something we’ve noticed reappearing again and again. We must be doing something right! And we know we do because we are a little social media obsessed.