What Are The Most Effective Ways of Using Facebook for Business?


Just a few weeks back we were invited to talk about the 5 keys to attracting more fans on social media at the first “Leaders In Heels: Creating Brand Awareness Online” workshop.

The presentation went on for about 10 minutes, followed by half an hour of questions from the hungry audience. We really enjoyed the panel! Some questions were particularly challenging, others entertaining and many were very interesting.

Out of 170 ladies (and a few gents) registered we had about 90 business owners turning up on a rainy night in Sydney. Well done, everyone!

anna speaking at leaders in heels

A few days after the event, once images made their way to the social media, we had a few people asking us more and more social media questions; so we decided to go SOCIAL posting the #ASKANNA update on our Facebook Page and a few other community Pages we like to hang out at. The respond was overwhelming!

This is why we decided to share a few awesome questions with you, trying our best answering them.

“Who are some great examples of social media excellence and why?”

Great question indeed! In fact, we find it inspirational and helpful to watch well performing social media accounts in order to come up with your own awesome stuff. Led by example, I say! :)

There are a few Facebook Page, Instagram accounts, Twitter campaigns and Pinterest Boards we admire; however we will share one today. Red Bull is one of the awesome examples of creating content FOR consumers. Less ‘Buy me!’ and more Engagement, Entertaining, Visual, Valuable and Shareable stuff.

The main take away from this is try your best to create content not about your business, product, service or persona but about what YOUR readers are interested in.

stay dirty - Re Bull Facebook example - Yours Socially

“What are the most effective ways of using Facebook for business, without having to pay huge amounts of money for boosting posts? At the moment I only have a personal account and I’m active in relevant groups.” 

Love this question! This is something we get asked a lot particularly in the times of the Facebook scare.

If you are running a business, it is recommended to start a Facebook Business Page even if your business is you. There are more features and possibilities once you cross it to the Business side.

Facebook advertising is one of the most effective ways of using Facebook without having to pay huge amounts of money. Facebook advertising is way cheaper than traditional advertising. Facebook owns an incredibly targeted and diversified database of over 1 billion people. All you need to do is to identify your target market and start creating awesome content for them. Facebook will show it to the right people at the right time.

A quick note, posts boosting is only effective when a post you are boosting is already performing pretty well. We often boost posts when/if we want to get more eye balls on particular content. Otherwise, stick with growing your community (Likes) and bringing your community back to your website (Conversions).

“Do I have to come up with different content for my Facebook Page? Right now, I usually post my Instagram and blog posts to my Facebook page. Is that too repetitive? Or too much overlap?”

Awesome! This is another super common question we get which we love talking about as well. Basically, there are two major answers to this.

First, sharing similar content across all your social media channels is definitely a good idea as you’d want to appear consistent across all your channels of distributions.

However, and this is our second point, each social media channel (aka Facebook, Twitter, LinkedIn, Instagram, etc) is different from one another, thus we recommend you optimise your message and images, or simply change them accordingly, just a little bit.

For example, sharing your blog posts on Facebook, Instagram and LinkedIn is great and please do more of that. However, you’d want to change your status update for each channel making it more conversational for Facebook, a little more professional for LinkedIn, super visual for Instagram, etc.

Moreover, you won’t need a link for your Instagram update as links simply don’t work there; thus you’d really want to think how to share your blog posts on Instagram effectively. In other words, try to fit your content within each social media channel you are on.

Can we talk about growing your follower count on a platform like Instagram? How much does using hashtags really work to expand your reach.

Sure thing! This is something people often forget and sometimes misunderstand which is fine. Let’s dig into it.

Hashtags (or symbol #) placed in front of (key-)words makes these words searchable, or foundable, really. This means that if you don’t have any hashtags your content won’t be found. That’s true simply because we tried posting with and without the magical #’s observing very different results.

When people visit Instagram, they type in #fashion or #socialmedia or #business and browse the avalanche of content. If you are not using any general (your industry related and none branded) hashtags with your updates, your content simply won’t appear in front of hungry browsers.

Thank you everyone for your awesome time with us at the workshop and online. We enjoyed talking to you and truly hoping that our answers were helpful. However, if you still have any questions at all, please email us at anna@yourssocially.com.au or get in touch online – we love tweeting and are on Facebook pretty much all the time. Happy social media marketing, everyone!

– Yours Socially :)

P.S. Check out our recent video – the 5 ninja social media content tips from Anna & Franziska (from Basic Bananas). You better be making notes!

Social Media chat with Franziska from Basic Bananas