‘I don’t understand Twitter’, ‘It seems to be like a lot of noise’, ‘Twitter isn’t for me. It is younger crowd thing’, ‘No, I don’t use Twitter, it doesn’t really work for my business’ are some of the reasons we’ve heard when asked ‘Do you use Twitter?’
These are some shocking answers considering that there are 236 million monthly active users on Twitter. How many people do you have in your database?
In the nutshell, Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.
People follow your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).
Twitter is unique because in the social media world, it falls into the category of microblogging because of the short, disconnected messages it distributes. Twitter is also incredibly fast and this is why tweets often go viral.
A tweet can cost you a job or a client or make you a celebrity over night.
Although Twitter doesn’t give any guarantees that it will make your business a six figure empire within minutes, it can definitely help you grow your business. However, this is not a quick fix marketing scheme. Twitter is a simple but effort requiring marketing tool.
To make sure your Twitter account makes some impact, you need to grow it. A Twitter account with large following, active presence and awesome design can get you closer to becoming the six figure empire. Let’s have a look How.
1. Before you set up your Twitter account (if you don’t have one) make sure your Twitter-friendly designs are ready such as your profile and cover photos, your little bio and the links you want to display.
Here are a few brilliant examples.
So basic but often forgotten, profile and cover images are either pixelated or absent which makes average Twitter users want to click off your profile as soon as possible.
Your Twitter profile is your front porch where your customers, suppliers and partners start their journey of meeting and getting to know you. You want your front doors to be high quality. Your cover images should also represent your brand’s personality and give as much useful information about your business as possible.
You can even display your specials or advertise events on your Twitter cover photo. It is like a giant billboard on your shop’s front wall. Use it.
2. If you take the “social” out of social media, then you’ve lost the point!
Yes, Twitter is another mean of advertising and brand promotion thus many treat it as such. Twitter though won’t help you promote your brand if you are not social on it. It is hard to grow your Twitter community with 2 tweets a month and 1 interaction a week.
Twitter, just like any social media network, feeds on people’s interests – tweeting sales messages won’t get you anywhere.
Listening to your community is equally important as talking to it. When you listen you know what they like and you know what kind of tweets to provide.
For example, people love inspirational quotes. Not all businesses are about inspiration. On Twitter, your brand is a human, not walls and tables. Is there a way to bring inspiration of some sort to your audience?
Sometimes, the inspiration is in shocking figures, outstanding results or new employees.
We shared a quote from Tony Robbins which resonated with over 400 people on Twitter, with 168 people sharing (re-tweeting) the quote and 195 people liking (favoriting) it. All happened within the first few hours.
Being human shouldn’t be hard work; however it often is because businesses often forget that there are also humans on other side of Twitter. Don’t irritate them by constantly asking to buy something – provide something they want.
3. Keep moving forward and keep up the great work is not just a wage wish.
Twitter is populated with businesses, consumers, marketers and even fake profiles. This is why your profile’s number of followers will rise and drop every day, every hour and every minute. It is not much of a problem when you have a few thousands of followers; however it can be frustrating for newcomers.
After months of marketing efforts, you may still see a low follower count on your Twitter profile. It can be disheartening, but you shouldn’t give up, because real success takes time and patience. The key is to be consistent with it and to add your own unique voice and views.
The key is to tweet something of value to your audience. Don’t just tweet in the hope to get a few thousand of followers overnight. Instead, tweet because you are dying to share some awesome content with your readers.
Another useful tip is to find the “tribes” you want to contribute to and find out what hashtags they frequently use.
4. Don’t be afraid to promote others. Re-tweeting and tagging is natural on Twitter and it exposes your brand to the rest of the tweeting community.
Some of the most successful Twitter users out there re-tweet to promote others much more than they promote their own content. This encourages the formation of an engaged audience, and when the time is right, a community that’s ready to listen.
There are people on Twitter who tweet regularly, share and tag day and night and have large following. To market effectively on Twitter, connect with these influencers, share their tweets, reply back to their tweets, and engage with their content.
Moreover, check out who are the followers of these influencers. Are they worth to be following? Should you start a conversation with them? Maybe visit their profile and send a personal message praising their work and introducing yourself?
5. Keep it positive. Although we are often drawn to negative and often shocking news on television, we want to feel good on social media.
Always share and post positive and uplifting content. No need to broadcast about the local shooting unless your prime services include news delivery.
It’s been shown that when you’re happy and humorous on Twitter, you gain more followers than if you keep a negative tone. In fact, its been found that negative connotation Twitter profiles often lose followers quicker than any other profiles.
6. Use hashtags whether you think they are silly or not.
Hashtags are searchable making your content foundable. Don’t forget to make the most of the trending hashtags as well – they are displayed on the left side from your Twitter news feeds and are updated every day.
If you’d like to dig into hashtags a little more, there are tools available such as hashtagify.me which allows you to look for relevant to your industry hashtags checking out how popular or unpopular certain hashtags are.There are also little things you can install such as ritetag.com which displays how popular your hashtag is while you are typing it in.
We wouldn’t 100 per cent rely on these tools but they are nice helpers.
You may also tag a brand or a celebrity in order to target a wider audience.
However, please don’t overdo any of that. Very specific hashtags are often never found and too much tagging will probably annoy your community.
Smart marketing in moderation, we say.
7. Plan schedule and hire a community manager.
How many different hats are you already wearing in your business? Is worrying about Twitter one of them?
While some people prefer to take care of everything in their business others are mastering the art of delegation whether allocating work to their tools or people.
At Yours Socially, we delegate because we are solely focusing on social media instead of worrying about accounting, business planning or human resource – these are the areas for the experts to look after for us.
We delegate our social media work to smart tools as well. Planning and scheduling must be a part of any business enterprise. When it comes to your social media strategy, content and implementation, you need to know why you are doing it, when you are doing, what are you getting out of it and how much it is costing you. This is why, planning ahead is crucial and scheduling is helpful.
CHECK OUT ‘5 Top Social Media Engagement and Automation Myths on Facebook’for more details on scheduling and planning.
When you are planning your tweets, you are already ahead of others. Without a plan you will be wasting hours of your precious time every day trying to come up with new content.
And what happens if you are away for a week or a month or a year? Who’s tweeting for you? Scheduling can resolve this problem. However, it cannot engage with your fans while you are having a business meeting in Hong Kong or on other side of town. Hiring a community manager can often save you a lot of time and money.
Twitter is powerful. But with great power comes great responsibility. Make sure your design doesn’t stink, you are trying your best to be genuinely human, you don’t just give it a two weeks go and give up, you happily promote others and connect with your fans tagging and asking questions, you are positive, you utilise hashtags and always plan ahead.
If you take your social media marketing seriously and approach it as you would approach your accounting or business planning, you might see some amazing results which would also cost almost nothing in comparison with many other means of marketing and advertising.
If you feel like talking to someone, don’t hesitate to give us a buzz.