7 Bulletproof Ways to Promote Your Business on Twitter

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‘I don’t understand Twitter’, ‘It seems to be like a lot of noise’, ‘Twitter isn’t for me. It is younger crowd thing’, ‘No, I don’t use Twitter, it doesn’t really work for my business’ are some of the reasons we’ve heard when asked ‘Do you use Twitter?’

7 Bulletproof Ways to Promote Your Business on Twitter - Yours Socially

These are some shocking answers considering that there are 236 million monthly active users on Twitter. How many people do you have in your database?

In the nutshell, Twitter is a short message communication tool that allows you to send out messages (tweets) up to 140 characters long to people who subscribe to you (followers). Your tweets can include a link to any web content (blog post, website page, PDF document, etc.) or a photograph or video. If a picture is worth a thousand words, adding an image to a tweet greatly expands what you can share to beyond the 140-character limit for tweets.

People follow your Twitter account, and you follow other people. This allows you to read, reply to and easily share their tweets with your followers (retweet).

Twitter is unique because in the social media world, it falls into the category of microblogging because of the short, disconnected messages it distributes. Twitter is also incredibly fast and this is why tweets often go viral.

A tweet can cost you a job or a client or make you a celebrity over night.

Although Twitter doesn’t give any guarantees that it will make your business a six figure empire within minutes, it can definitely help you grow your business. However, this is not a quick fix marketing scheme. Twitter is a simple but effort requiring marketing tool.

To make sure your Twitter account makes some impact, you need to grow it. A Twitter account with large following, active presence and awesome design can get you closer to becoming the six figure empire. Let’s have a look How.

1. Before you set up your Twitter account (if you don’t have one) make sure your Twitter-friendly designs are ready such as your profile and cover photos, your little bio and the links you want to display.

Here are a few brilliant examples.

Basic Bananas twitter cover photo

real business twitter account

american express twitter account

So basic but often forgotten, profile and cover images are either pixelated or absent which makes average Twitter users want to click off your profile as soon as possible.

Your Twitter profile is your front porch where your customers, suppliers and partners start their journey of meeting and getting to know you. You want your front doors to be high quality. Your cover images should also represent your brand’s personality and give as much useful information about your business as possible.

You can even display your specials or advertise events on your Twitter cover photo. It is like a giant billboard on your shop’s front wall. Use it.

2. If you take the “social” out of social media, then you’ve lost the point!

Yes, Twitter is another mean of advertising and brand promotion thus many treat it as such. Twitter though won’t help you promote your brand if you are not social on it. It is hard to grow your Twitter community with 2 tweets a month and 1 interaction a week.

Twitter, just like any social media network, feeds on people’s interests – tweeting sales messages won’t get you anywhere.

Listening to your community is equally important as talking to it. When you listen you know what they like and you know what kind of tweets to provide.

For example, people love inspirational quotes. Not all businesses are about inspiration. On Twitter, your brand is a human, not walls and tables. Is there a way to bring inspiration of some sort to your audience?

Yours Socially viral tweet

Sometimes, the inspiration is in shocking figures, outstanding results or new employees.

We shared a quote from Tony Robbins which resonated with over 400 people on Twitter, with 168 people sharing (re-tweeting) the quote and 195 people liking (favoriting) it. All happened within the first few hours.

Being human shouldn’t be hard work; however it often is because businesses often forget that there are also humans on other side of Twitter. Don’t irritate them by constantly asking to buy something – provide something they want.

3. Keep moving forward and keep up the great work is not just a wage wish.

Twitter is populated with businesses, consumers, marketers and even fake profiles. This is why your profile’s number of followers will rise and drop every day, every hour and every minute. It is not much of a problem when you have a few thousands of followers; however it can be frustrating for newcomers.

After months of marketing efforts, you may still see a low follower count on your Twitter profile. It can be disheartening, but you shouldn’t give up, because real success takes time and patience. The key is to be consistent with it and to add your own unique voice and views.

The key is to tweet something of value to your audience. Don’t just tweet in the hope to get a few thousand of followers overnight. Instead, tweet because you are dying to share some awesome content with your readers.

Another useful tip is to find the “tribes” you want to contribute to and find out what hashtags they frequently use.

4. Don’t be afraid to promote others. Re-tweeting and tagging is natural on Twitter and it exposes your brand to the rest of the tweeting community.

Some of the most successful Twitter users out there re-tweet to promote others much more than they promote their own content. This encourages the formation of an engaged audience, and when the time is right, a community that’s ready to listen.

There are people on Twitter who tweet regularly, share and tag day and night and have large following. To market effectively on Twitter, connect with these influencers, share their tweets, reply back to their tweets, and engage with their content.

Moreover, check out who are the followers of these influencers. Are they worth to be following? Should you start a conversation with them? Maybe visit their profile and send a personal message praising their work and introducing yourself?

5. Keep it positive. Although we are often drawn to negative and often shocking news on television, we want to feel good on social media.

everything is awesome

 

Always share and post positive and uplifting content. No need to broadcast about the local shooting unless your prime services include news delivery.

It’s been shown that when you’re happy and humorous on Twitter, you gain more followers than if you keep a negative tone. In fact, its been found that negative connotation Twitter profiles often lose followers quicker than any other profiles.

6. Use hashtags whether you think they are silly or not. 

yours socially social media

Hashtags are searchable making your content foundable. Don’t forget to make the most of the trending hashtags as well – they are displayed on the left side from your Twitter news feeds and are updated every day.

If you’d like to dig into hashtags a little more, there are tools available such as hashtagify.me which allows you to look for relevant to your industry hashtags checking out how popular or unpopular certain hashtags are.There are also little things you can install such as ritetag.com which displays how popular your hashtag is while you are typing it in.

We wouldn’t 100 per cent rely on these tools but they are nice helpers.

You may also tag a brand or a celebrity in order to target a wider audience.

However, please don’t overdo any of that. Very specific hashtags are often never found and too much tagging will probably annoy your community.

Smart marketing in moderation, we say.

7. Plan schedule and hire a community manager. 

How many different hats are you already wearing in your business? Is worrying about Twitter one of them?

While some people prefer to take care of everything in their business others are mastering the art of delegation whether allocating work to their tools or people.

At Yours Socially, we delegate because we are solely focusing on social media instead of worrying about accounting, business planning or human resource – these are the areas for the experts to look after for us.

We delegate our social media work to smart tools as well. Planning and scheduling must be a part of any business enterprise. When it comes to your social media strategy, content and implementation, you need to know why you are doing it, when you are doing, what are you getting out of it and how much it is costing you. This is why, planning ahead is crucial and scheduling is helpful.

CHECK OUT ‘5 Top Social Media Engagement and Automation Myths on Facebook’for more details on scheduling and planning.

When you are planning your tweets, you are already ahead of others. Without a plan you will be wasting hours of your precious time every day trying to come up with new content.

And what happens if you are away for a week or a month or a year? Who’s tweeting for you? Scheduling can resolve this problem. However, it cannot engage with your fans while you are having a business meeting in Hong Kong or on other side of town. Hiring a community manager can often save you a lot of time and money.

CONCLUSION

Twitter is powerful. But with great power comes great responsibility. Make sure your design doesn’t stink, you are trying your best to be genuinely human, you don’t just give it a two weeks go and give up, you happily promote others and connect with your fans tagging and asking questions, you are positive, you utilise hashtags and always plan ahead.

If you take your social media marketing seriously and approach it as you would approach your accounting or business planning, you might see some amazing results which would also cost almost nothing in comparison with many other means of marketing and advertising.

If you feel like talking to someone, don’t hesitate to give us a buzz.

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Which Social Media Channel Suits Your Business?

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Which Social Media Channel Suits Your

As we all know, everyone is on Facebook nowadays. Moreover, everyone is on Twitter, Instagram, Pinterest, LinkedIn and God knows what else. In our increasingly connected society, building a social media presence is as commonplace as getting a driver’s license.

It might be tempting to follow the social media trends that are considered hot in popular culture and jump on whatever platform is being talked about the most. However how do you know which of these opportunities is the best for your company or small business? In order to answer this question we need to understand how each social media channel works and who is following it.

FACEBOOK

Let’s start with the ‘Almighty’ Facebook which is a commonly preferred network due to a number of reasons; one of which is the growing population. Facebook has 1.939 billion active users. There are 7.125 billion people on the planet. So, it is a giant data base of people at the tip of your fingers.

Facebook is an incredibly social beast which is why there are so many cats’ videos, celebrity gossips and now advertising. For an average user, Facebook represents many windows of opportunities – it is a way to learn new recipe ideas, play games, check out photos, connect with family, rant about favorite shows, and more. Facebook enables so many activities people truly enjoy. Should your business join Facebook? Yes, it should.

I almost can’t think of an industry which won’t benefit from utilizing Facebook marketing. If you think your customers aren’t on Facebook because of their age, think again. Demographic report shows that Facebook added 10.8 million adults in the 25 to 34 demographic, a growth of 32.6 percent. In the 35 to 54-year-old demographic, Facebook experienced a 41.4 percent growth, adding 16.4 million new users. This, by itself, is pretty impressive!

Moreover, don’t forget that while you might think that your audience isn’t accustomed to the online space, as time progresses, you will be behind many younger tech savvy business owners if you don’t get yourself in a digital shape.

TWITTER

The noisy Twitter simply cannot be ignored. Twitter has never disclosed its total number of registered users but mentioned 232 million active users. Although this is considered to be only a partial number, this is 232 million potential consumers. You don’t necessarily want to target them all but you definitely want to hang out with them. Should your business join Twitter? Sure, it should.

Twitter only allows you 140 characters to communicate your messages. It often pushes people to produce and share sales messages due to the limit of words. However, Twitter space is about sharp conversations, tagging each other, spilling hashtags and sharing links. If your business has promotions, discounts, events and contests to show off, Twitter is your holy ground. Otherwise, just keep it conversational and visit Twitter as frequently as you can.

INSTAGRAM

Instagram is a true queen of showing off your goodies. As of December 2014, the mainly mobile photo sharing network had reach 300 million monthly active users. 13 percent of all Internet users are on Instagram. These are impressive numbers by themselves.

Instagram is relatively easy network to grow you following on but if you do not have the time and the passion (together with the strategy), you might want to choose another channel. Should your business join Instagram? Sure, it should.

If your company sells clothes, accessories, pets, design, art, food or any other visually appetising products or services, Instagram is the place to be. Travel, fashion and food industries are flourishing on Instagram. Saying that, don’t forget that over 90 percent of the 150 million people on Instagram are under the age of 35 and 68 percent of its users are females; and it receives 544 million daily uploads. This is the place to be for the right business. The rest should utilise their time and effort somewhere else.

PINTEREST

Pinterest is a lot of fun and can be an amazing traffic driver for the right types of businesses. A study released in July 2013 revealing that the website had 70 million users worldwide with the 80 percent of them being women. Another extremely visual platform allows you to categorise things you like, include location and links to your posts and share other people’s stuff. Should your business join Pinterest? Yes, of course.

Pinterest is ideas platform which allows users to find answers to their questions. People come to Pinterest to research fashion, renovation, cooking, and more, trends to improve their lives.

Now, imagine if you are selling vintage nails or hammers, unique cooking books or fancy cocktail dresses, Pinterest is like a giant board where you can place your products on to become someone’s inspiration. Women are using Pinterest in a far more aspirational and motivational way than are men, who are more likely to use Pinterest like a visual bookmarking tool. Opportunities are there; however it depends if you are the right type of business for it.

 LINKEDIN

With 347 million users, LinkedIn has transformed our perception of networking. LinkedIn is a professional beast with a healthy balance between male and female users and average user’s age of 35 to 54. LinkedIn used to be a job search site which is no longer the case. The functionality of this space has extended into knowledge and expertise sharing and self-publishing. Should your business join LinkedIn? Yes, it should.

Although LinkedIn offers company pages features similar to Facebook pages, they are a little tricky at this point in time. Due to the professional nature of LinkedIn, growing your Company Page following is not as easy. It is a lovely idea to have a LinkedIn company page so you can list more information about your business, your employees and even share some news with your audience. However, if you are not ready to unleash some solid management guns, it might appear a little difficult to grow a good following. Saying that, nothing stops you from expanding your business’ horizons with the help of your LinkedIn personal profile and Groups.

Groups often have larger following already so it is handy to join your industry Groups and share your knowledge on regular basis. Your profile will need to be informative and easy to scan through so whoever likes your Group’s postings can always visit your personal profile learning more about you and your business.

and more

There are hundreds of different social networks including Quora, SlideShare, Tumblr and much more. Some of them would suit your business more than others. Joining many is of course a better strategy than joining none. However, due to the common lack of hands and heads, joining a few is a smarter approach.

Most of social media channels are amazing tools – they are fun to work with and they provide another window of opportunities. However, if you cannot manage them all, just stick with at least two. In order to choose the most suitable networks for your business, you need to have a good understanding of your customers. What kind of social users they are? Where do they hang out the most? How do they prefer to research? Sometimes you know for sure, sometimes you’ll need to sit down with your team or even outside professionals to work it out.

If you are still unsure which social media channels will work the best for you, we are happy to help you find the answers. 

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