First and foremost, people go to Facebook to hangout and check out what their friends and family had for breakfast, who said what about whom and where are everyone right now.
Therefore, in order to be noticed you need to appeal to your customers who are also Facebook users. Don’t interrupt them with your advertising but rather introduce something of value to them.
Content that works well on Facebook doesn’t necessarily work on Twitter, Instagram or LinkedIn. You need to diversify! Why? Because different networks attract different types of content consumption. That is, people view content on different channels differently. For example, Twitter is a sharp and fast channel. Instagram is almost luxurious, stunning and informative. LinkedIn is a very professional beast. You see where I am going with it.
Let’s have a look in more details what works on Facebook.
Post a good variety of content – come up with a few themes for your Facebook posting and vary your updates so you appear social and human.
- Share your blog posts on social media including crisp and eye catching images, a line or two of attention grabbing summery and a link to the blog post. This is an opportunity to share news, debunk a few industry myths, educate, group a few useful lists and educate.
- So known, press releases, won’t be your too frequently posted content but it is good to break your balance and inform that you have a new employee or moved offices.
- Videos are increasing popular types of content which are particularly loved by Facebook. Short behind the scene videos, longer testimonials, educational, funny or promotional videos are increasing well performing content on Facebook. Post your video directly to Facebook as well as on your YouTube channel if you already have one.
- Contests are amazing traffic generators; however require moderation and management. Contents allow you to play with your fans and expand your horizons.
- Quotes, designed images and infographics are made for Facebook. We, humans, are very visual and can often stare at an amazing or quirky image for hours. Otherwise, Kazimir Malevich would have never made it as an artist.
- Hashtags are searchable on Instagram and Twitter so you don’t need to worry about them too much on Facebook o LinkedIn.
- Be interesting and share stories. Facebook allows you much more characters than Twitter or LinkedIn which is there for you to tell stories. Don’t stuff it with sales messages but rather educate, entertain and amaze.
When planning your Facebook content, step into your consumers’ shoes, recall why you visit Facebook yourself and act accordingly.
Social media is social because we come here to hang out and socialize.